Outdoor Advertising

Posted by Shell on May 12, 2019 in Feature Artwork

Billboard Design for Life 101.9

My preliminary billboard designs where I started once I’d decided on the client of Life 101.9 radio station in Waterloo, Iowa to create a billboard campaign for my project.

Preliminary Designs

I then refined the design for my finished project. I reduced the logo, radio station, and positive and uplifting a little giving me more white space and room to enlarge the God message as well. I also reduced the area of the image so it only took about a quarter of the area instead of half of it this also gave me the necessary room to enlarge the Are you listening message of God and give the design the needed white space. I chose the message of Are you listening because the design was for a radio station as well as having a double message. The obvious one of are you listening to 101.9 and then the message of are you listening to me from God. I enjoyed doing this design and liked the ending design aesthetic.